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Truckload Carriers Association

Refrigerated

Meeting

July 14 -16, 2021      Albuquerque 

Wednesday, July 14

2:00 p.m. - 6:00 p.m.

Reception

Welcome Reception

Sponsored by McLeod Software

7:00 p.m. - 10:30 p.m.

Meal & Reception

Reception & Dinner

Sponsored by Thermo King

Thursday, July 15

7:00 a.m. - 8:30 a.m.

Meal & Reception

Breakfast

Sponsored by Vanguard

7:30 a.m. - 8:30 a.m.

Trucking in the Round

IT Malware and Ransomware -

Is Your Fleet Protected?

Cybercriminals continually evolve and position themselves to have the greatest impact, or completely shut down a target company with ransomware or malware. Join McLeod Software Vice President of IT Services and Chief Information Security Officer Ben Barnes as he shares the impact of a comprehensive strategy for managing cybersecurity risks for your business and systems.


Join Ben as he explains the key elements of a good defense strategy using a layered approach including:

  • Prevention 

  • Stopping an Attack in Progress 

  • Recovery 

  • Insurance and the Aftermath 

Ben Barnes
Vice President, IT Services/Chief Information Security Officer
McLeod Software

7:30 a.m. - 8:30 a.m.

Trucking in the Round

Showcasing Business Strategies in Hard and Soft Markets

Market shifts can be jolting, and sometimes damaging to an unprepared carrier.  Having strategies implemented to protect your bottom line in any market scenario is crucial to the success and longevity of your business. Join us as our panelists discuss business strategies for success and profitability in hard and soft markets:

Darrel Hopkins
Controller
Prime Inc.

Pete Hill
President
Hill Brothers Transportation, Inc.

Jim Subler
President
Classic Carriers, Inc.

moderated by:
Jack Porter
Managing Director
TCA Profitability Program

7:30 a.m. - 8:30 a.m.

Trucking in the Round

Recruitment and Retention Strategies –

Employ High-Quality Drivers Faster and Get Them to Stay

The demand for drivers is through the roof and the competition is tough. The driver shortage is real and it's painful for all of us.

Learn how to best position yourself so you can thrive in today's environment.

  • How to create a better applicant experience - it all starts with the APPLY NOW button.

  • How to provide impactful human interactions from the very beginning.

  • How to utilize simple, modern technology to support your efforts.

  • The advantages of adopting traditional sales processes in your recruiting workflows

  • How to build and maintain a sales-focused recruiting team that is able to convert more driver applicants

Wendy Bartz
Director of Sales and Service
DriverReach

7:30 a.m. - 8:30 a.m.

Trucking in the Round

Beyond Track and Trace:

How Smart Data is Helping Fleets Streamline Processes, Manage Complexity and Ensure Compliance of Refrigerated Freight Transport Operations

As the pandemic has further emphasized the need for real-time, end-to-end visibility of cold chain logistics, IoT-enabled solutions for refrigerated freight transport continue to evolve, driving deeper business insights and intelligence beyond traditional asset location and status.

In this session, we’ll explore advances in multi-asset visibility platforms and how integrating machine learning and artificial intelligence can help fleets proactively respond to challenges, manage capacity, improve compliance, and achieve better ROI. You will learn:

  • How to streamline compliance with regulations and guidelines for the transport of food, pharmaceuticals and other perishables by automating processes, optimizing reefer conditions, and running temperature audits.

  • How artificial intelligence and machine learning can help you detect hot loads and other potential issues to ensure quick corrective measures are deployed.

  • How understanding trailer activity, minimizing downtime and optimizing trailer pools can positively affect profitability.

  • How using peer data to benchmark reefer performance can help you optimize your operation and improve your competitive advantage.

  • How to improve fuel economy by optimizing reefer mode of operation, validating invoicing and detecting theft.

  • How to streamline service scheduling and extend the lifespan of reefers, identifying mileage and engine hour usage as well as reefers prone to breakdowns.

Jim Coffren
Professional Services Consultant, North American Transportation
ORBCOMM

Chris Corlee
Director, Sales Engineering
ORBCOMM

8:45 am - 11:00 am

General Session

Refrigerated Division Chair Welcome Remarks

Sam Burrer
VP - General Manager
Dutch Maid Logistics

TCA Chairman's Remarks

Jim Ward
President
D.M. Bowman, Inc.

Refrigerated Industry Economic Outlook

Join FTR Transportation Intelligence Vice President of Trucking Avery Vise for an insightful data-driven discussion on the economic outlook of the refrigerated segment of the trucking industry. Drawing from over 35 years of experience, Avery will examine questions such as:

  • Will the economy continue to rebound as states re-open this summer?;

  • What effect will the Biden administration’s stimulus, economic, and infrastructure plans have on trucking?; and

  • Are there any other obstacles, such as capacity, that might restrict growth?

 

Have these questions and many others about the current and future market answered so you can prepare your business for the future.

 

Have a question for Avery? Use this form to let us know!

Avery Vise
VP Trucking
FTR Transportation Intelligence

Keynote Address

Matthew Whitaker

Sponsored by the Allied Committee for the Trucking Industry

In today's modern world, law and politics dominate the news and drive the conversation. With over 25 years of experience in the arena of law and politics at the highest levels, including a close relationship with former President Donald Trump and other colleagues in the cabinet, Whitaker will bring insight and understanding to this dynamic landscape. Whitaker has been in the room and has had a front-row seat when some of the most critical decisions have been made in Washington DC. The audience will come to understand how Washington DC works and how to navigate a complex system is often key to business success. Set to speak in 2020, Matt will also reflect on how his presentation changed over the course of the year.

Matthew Whitaker
Former Acting Attorney General of the United States

 

12:00 pm - 5:00 pm

Golf

Golf Tournament

Sponsored by Coretex, Hendrickson, PLM & Utility Trailer Manufacturing Company

7:00 p.m. - 10:00 p.m.

Meal & Reception

Reception & Dinner

Sponsored by Carrier Transicold

Friday, July 16

7:00 a.m. - 8:30 a.m.

Meal & Reception

Breakfast

7:30 a.m. - 8:30 a.m.

Trucking in the Round

IT Malware and Ransomware -

Is Your Fleet Protected?

Cybercriminals continually evolve and position themselves to have the greatest impact, or completely shut down a target company with ransomware or malware. Join McLeod Software Vice President of IT Services and Chief Information Security Officer Ben Barnes as he shares the impact of a comprehensive strategy for managing cybersecurity risks for your business and systems.


Join Ben as he explains the key elements of a good defense strategy using a layered approach including:

  • Prevention 

  • Stopping an Attack in Progress 

  • Recovery 

  • Insurance and the Aftermath 

Ben Barnes
Vice President, IT Services/Chief Information Security Officer
McLeod Software

7:30 a.m. - 8:30 a.m.

Trucking in the Round

Showcasing Business Strategies in Hard and Soft Markets

Market shifts can be jolting, and sometimes damaging to an unprepared carrier.  Having strategies implemented to protect your bottom line in any market scenario is crucial to the success and longevity of your business. Join us as our panelists discuss business strategies for success and profitability in hard and soft markets:

Darrel Hopkins
Controller
Prime Inc.

Pete Hill
President
Hill Brothers Transportation, Inc.

Jim Subler
President
Classic Carriers, Inc.

moderated by:
Jack Porter
Managing Director
TCA Profitability Program

7:30 a.m. - 8:30 a.m.

Trucking in the Round

Recruitment and Retention Strategies –

Employ High-Quality Drivers Faster and Get Them to Stay

The demand for drivers is through the roof and the competition is tough. The driver shortage is real and it's painful for all of us.

Learn how to best position yourself so you can thrive in today's environment.

  • How to create a better applicant experience - it all starts with the APPLY NOW button.

  • How to provide impactful human interactions from the very beginning.

  • How to utilize simple, modern technology to support your efforts.

  • The advantages of adopting traditional sales processes in your recruiting workflows

  • How to build and maintain a sales-focused recruiting team that is able to convert more driver applicants

Wendy Bartz
Director of Sales and Service
DriverReach

7:30 a.m. - 8:30 a.m.

Trucking in the Round

Beyond Track and Trace:

How Smart Data is Helping Fleets Streamline Processes, Manage Complexity and Ensure Compliance of Refrigerated Freight Transport Operations

As the pandemic has further emphasized the need for real-time, end-to-end visibility of cold chain logistics, IoT-enabled solutions for refrigerated freight transport continue to evolve, driving deeper business insights and intelligence beyond traditional asset location and status.

In this session, we’ll explore advances in multi-asset visibility platforms and how integrating machine learning and artificial intelligence can help fleets proactively respond to challenges, manage capacity, improve compliance, and achieve better ROI. You will learn:

  • How to streamline compliance with regulations and guidelines for the transport of food, pharmaceuticals and other perishables by automating processes, optimizing reefer conditions, and running temperature audits.

  • How artificial intelligence and machine learning can help you detect hot loads and other potential issues to ensure quick corrective measures are deployed.

  • How understanding trailer activity, minimizing downtime and optimizing trailer pools can positively affect profitability.

  • How using peer data to benchmark reefer performance can help you optimize your operation and improve your competitive advantage.

  • How to improve fuel economy by optimizing reefer mode of operation, validating invoicing and detecting theft.

  • How to streamline service scheduling and extend the lifespan of reefers, identifying mileage and engine hour usage as well as reefers prone to breakdowns.

Jim Coffren
Professional Services Consultant, North American Transportation
ORBCOMM

Chris Corlee
Director, Sales Engineering
ORBCOMM

8:45 am - 10:00 am

General Session

Annual Business Meeting

Sam Burrer
VP - General Manager
Dutch Maid Logistics

TCA President's Remarks

John Lyboldt
President
Truckload Carriers Association

Insurance Strategies -

Captive, Self-Insured, and Regular Market Panel

Carriers face some of the most diverse and dynamic risks of any business in operation throughout North America.  Join this panel of executives from across the industry who will address risk management strategies being implemented to protect their employees, the cargo they haul, and the future of their carrier operations from the lawsuit abuse seen throughout the industry today.

Ed Nagle
President & CEO
Nagle Companies

Brent Witte
President
Witte Bros. Exchange, Inc.

Jim Stockeland
President
Britton Transport

Ben Droessler
VP, Truck Insurance Group
Cottingham & Butler