Presented by: 

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June 22-23

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A Virtual Event on Finding + Keeping Your Skilled Workforce

About

 

The COVID-19 pandemic put a spotlight on truckload’s workforce, with our nation recognizing what we in the industry have known all along – the ability of our commercial vehicle operators to sustain the movement of ground freight commodities throughout North America is vital to the health and prosperity of our country. 

Join TCA for a complimentary two-day virtual event, Essential Driver 2021, focusing on strategies addressing how to attract, develop and retain professional operators today.  Attendees will hear from expert speakers presenting on the challenges faced every day as they provide proven and effective strategies to be implemented at your company. 

Schedule

 

Tuesday, June 22

11:15 am – 12:15 pm ET

12:15 pm – 12:45 pm ET

12:45 pm – 1:30 pm ET

1:45 pm - 2:30 pm ET

2:45 pm - 3:45 pm ET

The Full Driver Lifecycle:

Retaining Drivers at Every Stage of Employment

In this session, our presenters will discuss each stage of the driver lifecycle (recruiting, onboarding, training, etc.) and explain how best to retain drivers at each stage. In particular, this conversation will cover whether fleets should concern themselves primarily with voluntary or involuntary turnover at each stage and how they can best prevent both types of turnover.

Hayden Cardiff

Founder and Co-CEO

Idelic

Tim Smith

President

Pivot Fleet Solutions

Jeff McKinney

Vice President of Safety

Jetco Delivery

Lunch Break

Training Recruiters in Sales

In the midst of a challenging driver shortage environment and fierce competition for CDL drivers, there is an amazing opportunity for CDL driver recruiters to dramatically improve conversations with applicants, leading to an improved conversion rate. In this presentation, DriverReach’s Founder and CEO, Jeremy Reymer, and Director of Sales and Services, Wendy Bartz, will take a detailed look at why recruiting managers should start training recruiters in sales techniques and processes, what some of these strategies look like, and how adopting a sales mentality can lead to more conversions in the hiring process.

Jeremy Reymer

Founder and Co-CEO

DriverReach

Wendy Bartz

Director of Sales and Service

DriverReach

Through the Eyes of the Driver -

Diversity, Equity and Inclusion

Many leaders have begun to think deeply or experience pressure to revisit their approach to diversity and inclusion. For most, the first reaction is a tactical strategy from 30,000 feet high or a one-off training. This interactive session is one with a difference, we will keep the big view in view, however, focus on lived experiences also.

 

While there are many books, podcasts, and panels to attend, often people do not have opportunities to connect around lessons from lived experiences to speak authentically about concerns. This session is an interactive and educational dialogue where you will join colleagues to begin to co-create the future that is aligned with your highest values and that will be beneficial to the trucking industry.

Love Odih Kumuyi

Founder, Culture Engineering Officer 

Unsiloed

Key Elements of Driver Retention

by Tenure

Stay Metrics, a Tenstreet company, has developed and scientifically tested driver surveys that measure key elements of the driver experience. One of these surveys, the Ongoing Experience survey, was designed as a ‘whole house’ survey and captures a broad spectrum of the ongoing experiences of all drivers working with a carrier. As the transportation industry is currently facing a driver shortage, it is essential to accurately measure and understand drivers’ experiences and needs to maximize retention. This presentation will focus on results from an analysis of the Ongoing Experience survey data using a proprietary analytic tool called the Stay Index. The Stay Index was designed to identify levels of dissatisfaction with various issues, as well as the importance of those issues to drivers. The presentation will focus on issues central to the driver experience, highlight differences between male and female drivers, and pay special attention to differences by tenure.

Dr. Brad Fulton

Director of Research and Analytics

StayMetrics

Marilyn Surber

Transportation Advisor

Tenstreet

Wednesday, June 23

11:30 am – 12:15 pm ET

12:15 pm – 12:45 pm ET

12:45 pm – 2:00 pm ET

2:15 pm – 3:00 pm ET

3:15 pm – 4:15 pm ET

Making Data-Driven Decisions

Many companies focus on the cost of recruiting, but don’t often think about how much they’re spending, or not spending, on retention, which ultimately feeds into the need to recruit. What does focusing on retention actually look like? What metrics do you actually need to pay attention to?

Dirk Kupar

Co-Founder

TruckRight

Perry Olson

Owner

Fortune Transportation Co.

Lucas Mowery

Safety Director

Grand Island Express

Lunch Break

The Critical Role of the Shipper

in Driver Retention

Jim Ward

President

D.M. Bowman

Don Lewis

2019 Company Driver of the Year

Wilson Logistics

John Pope

Chairman

Cargo Transporters

Bret Shepard

Senior Director

Procter & Gamble Distributing LLC

How Agile are Your Recruiting, Onboarding and Safety Systems?

Aligning your processes and tools with your Organizational Goals. This session focuses on ensuring the systems and processes in place, as you recruit and onboard drivers, are flexible enough to change so that you can pivot quickly based on shifts and demands in the industry. This will address aspects of integrating data, adapting systems and managing people’s roles and expectations involved in the process.

Cindy Nelson

Vice President, Recruiting and Driver Onboarding Solutions

EBE

Retention Strategies to Patch

and Fill the Leaky Bucket

When driver turnover remains high, driver recruiting can seem like your company is trying to fill a leaky bucket. As soon as you onboard new drivers, a handful leave, making it challenging to stabilize your company culture and ultimately, grow your fleet. In this session, WorkHound and USA Truck will discuss how to repair the leaky bucket of driver turnover and ultimately overflow your companies recruiting and retention potential.

Max Farrell

CEO & Co-Founder

WorkHound

Nick Wakefield

Vice President, Human Resources - Driver Recruiting and Retention

USA Truck

 

Thanks to Our
Presenting Sponsor

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Thanks to Our
Session Sponsors

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